Thursday, September 9, 2010

Postcard From Belgium



Several members of our lucky deserving sales staff have been spending the last week in beautiful Belgium on vacation an educational product knowledge fact finding mission.

Here's an update from our Boulder rep Joe (with more to follow later):

Our Elite crew just left Mechlin after some breakfast and a walk, and still am in awe on how great this country is. Yesterday we toured a brewery (Het Ancher) that has been around since the 1600's. One of the oldest breweries in Belgium, and has been in the family for 5 generations. Amazing. All the beers (Gouden Carolus) are TOP QUALITY. So much so, he brews many of the beers from other brewers in Belgium at his facility because of quality control.

After the tour, we went to the top of the chapel in Mechlin, I have some great pictures of this place. It took the people of the town 70 years to complete this, talk about the energy put into something, many families spent their whole life on this, and still never witnessed it's completion.

Then, we went to Charles LeClef's family home, (owner of the Brewery) that was built in 1630, older than America, where he just put two giant copper distillers in the old living room. He has been experimenting with single malt whiskey. Good product, can't wait for it to age another 10 years.

Right now the Elite crew, along with the Wetten Importing crew and guests, are headed to Bruges for a tour of the Halve Maan Brewerym.

Ciao,
Joe